5 Ways to Grow Your Clay Business

Feeling a bit stuck with your small business? Here are 5 things you can do for your business this coming month to start seeing growth during the holiday season and the new year to come.

Getting Seen on Pinterest

Pinterest is now sending users daily curated emails and your posts (or pins) can be shown to thousands of users for free. The daily selection is based on terms and topics you have searched on Pinterest and is sent directly to your email. It’s short and sweet: only high quality pictures or video thumbnails that you can click to see more directly on Pinterest.

And how can you benefit from this new feature? By posting your images and short-form video on your Pinterest account so they can be featured on these daily emails.

To optimize your chances of having your content shown make sure your posts (or pins) are very descriptive in both their tittle and description text. Don’t use poetic or big words, say what it is and describe the style with clear terms, for example: handmade polymer clay earrings boho style using warm colors.

Here are the types of images that perform best and are usually shown on the daily emails:

Expanding Your Reach on Instagram

Surprise, surprise: Instagram is changing its algorithm once more, but instead of feeling discouraged you can take advantage of the new changes to grow your reach.

Here’s what matters most on Instagram now:

✨Post shares are now the most important metric for reach

✨SEO and keywords in your captions matter more than hashtags

✨Reels are still dominating and driving massive growth but carousels are a close second

✨DMs are where the real engagement, conversations, and conversions happen

✨Collabs are a growth strategy, not just a trend.

Tips by @hollyrustofficial

Adding New Products

Always selling the same types of items? Clay jewelry is lovely, but always selling earrings can make it less likely to get repeat purchases from customers.

There are so many interesting things made out of clay popping up everywhere that I’m sure you can find some new ideas you can try. One artist I follow on social media recently sold 400 worry stones on her online shop alone.

Want to see interesting clay products you can try? Check the last issue from the Clay Club here: Clay Picks of the Month

Showing Up as an Artist

Many of us don’t feel comfortable being in front of the camera and that can lead to one thing: sharing product images and process videos on social media as the only forms of content.

Even when we don’t show our faces, followers and customers still want to get a glimpse of who we are. So here are a few things you can do to go beyond sharing only your products:

❤️ Share tips and tricks that help you not only as an artist and small business owner but also as a person

❤️ Show the behind the scenes of your business and day to day life

❤️ Show your interests, passions, values and struggles

Want me to cover some practical content ideas you can use on social media? Just send me a quick message by answering this email and I’ll put together a list.

Free Money During Markets and Fairs

Have you seen the new “Balance a coin on a lemon” challenge? If not, you should definitely give it a try during your next in-person event. It’s a fun way to get people to come to your booth and you end up getting some free money as well.

Here are two interesting variations you can try:

Balance a coin on a lemon

Drop the coin on the cup

Free Gift for You

Getting ready for the holiday season? This can be a great opportunity to get more sales. May it be holiday-themed creations or simply gifts for the many occasions coming up. Here’s something to add spark to your new clay pieces:

Get a FREE block of Cernit Metallic polymer clay (56g) using the secret link below.

Offer valid only until Sunday, November 2nd, 2025.

No minimum order value required, simply add to cart and proceed to checkout.
One block (56g) per customer. Shipping not included.

I hope these tips will inspire you and give your business an extra push for the last part of this year and for the year to come. See you next time!

Cheers,

Liz, from Clay Repository